Medicare Broker Update

Stand out online with our new social media tools

Your online presence is more important than ever, and we’re making it easier for you to connect with clients through social media. Our new social media post assets provide ready-to-use images and copy designed to help you engage with your audience on Facebook, Nextdoor, and Instagram — saving you valuable time.

Available now on Shield on Demand, this collection of brand-tested templates is designed specifically for Medicare brokers like you. Each asset can be customized to fit your style, making it simple to create compelling posts that inform and connect with clients.

What’s included?

• Curated images, optimized for social platforms
• Prewritten, editable copy to make posting effortless
• Engaging content themes to drive interaction

Accessing these tools is easy. Shield on Demand available through Broker Connection, is a resource hub where you can find compliant, ready-to-use marketing materials. Log in to Broker Connection and search ‘Broker Social Media Post Assets’ to explore what’s available.

Reach more of your clients in their preferred language

Connecting with clients in a way that resonates with them is key to building strong relationships. To help you better engage with the diverse communities you serve, many of our most-used 2025 Medicare Broker Marketing Collateral are now available in Spanish, Chinese, and Korean.

These materials have been thoughtfully transcreated to ensure they are culturally relevant and meaningful—not just translated. This means you can confidently share sales and support materials designed with your clients in mind, helping them better understand their Medicare options.

Where to find them
You can access these multilingual resources the same way you download English versions—through Shield on Demand. Simply search for the materials you need, and if an alternative language version is available, it will be listed for download.

Providing information in a client’s preferred language can strengthen connections and improve engagement. Take advantage of these tools to support the communities you serve.

SB 311: New changes to help more Californians qualify for Medicare

Good news—more low-income Californians may now qualify for Medicare thanks to Senate Bill 311 (SB 311). This new change makes it easier for eligible individuals to get Medicare Part A coverage by allowing Medi-Cal to cover their premiums.

For those who previously couldn’t afford Medicare Part A, this update removes a major barrier to getting the care they need. With this change, more clients may now qualify for Medicare Savings Programs that help reduce healthcare costs. In 2025, Blue Shield of California offers the Blue Shield TotalDual Plan (HMO D-SNP) in Los Angeles and San Diego counties.

If you work with clients who may benefit from this, now is a great time to start the conversation. Your Broker Sales Manager can help answer any questions you have about this update.

Our new Blue Shield videos highlight Medicare options

We’ve created two new videos to help raise awareness about Blue Shield Medicare plans—including an easier way to manage Medi-Cal and Medicare together with a Dual Eligible Special Needs plan. These short, engaging videos highlight key benefits and can be shared with clients, colleagues, or anyone looking for more information about Medicare coverage.

• Medi-Cal and Medicare Together: A Simpler Way to Manage Benefits
• For those eligible for both Medi-Cal and Medicare, a Blue Shield Dual Special Needs Plan (D-SNP) makes it easier to coordinate benefits and access care. This video explains how combining coverage can streamline health care, making it simpler to stay on top of medical needs.
• Know Your Medicare Options with Blue Shield of California
• Choosing a Medicare plan is a big decision, and Blue Shield is here to help. This video encourages people to explore their options, whether they’re new to Medicare or looking for a plan that fits their needs.

These videos can be a great way to spark conversations and help more people understand their coverage choices. Feel free to view and share them with anyone who may find them helpful. 

2025 training opportunities: Register now

Our 2025 training sessions are here! With both in-person and online options, these sessions provide the perfect opportunity to meet with your Broker Sales Managers and stay up to date on all the tools and resources available to help you sell Blue Shield plans effectively throughout the year.

Topics Covered

• Maximizing online enrollment tools for streamlined processes.
• Using our social media platform tools to connect with clients.
• Staying informed on critical Medicare Part D changes for 2025.

These sessions are designed to help you sharpen your skills and ensure you’re fully equipped for success in 2025.

How to Register
Visit Broker Connection to view available dates and secure your spot in the session that best fits your schedule. Don’t wait—register today!